MAXAGRID
 
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What Our Clients Are Saying

"I’d like to thank you and your development team for the outstanding support in the evolution of Maxagrid for the Australian Radio Network. As ARN’s Yield Management Consultant it was very clear to me that the many years of successful partnership between ARN and Maxagrid was held in high regard by your team which provided the perfect setting for the cooperative redevelopment process. Your response to our requests was immediate and the outcome was beyond our expectations. Maxagrid has proven to be the most powerful ingredient in helping Australian radio become the sophisticated and successful business environment it is today. It was therefore a very significant achievement to be able to work with Maxagrid to support the growing level of sophistication and management needs our client has. As ARN move into a whole new phase of Yield Management it is important to know that Maxagrid will remain a part of their growth and development."


Chris Edis
Yield Management Consultant
MediaPro - Australia

"It has been almost a year since Regent-Flint began utilizing Maxagrid for part of our Cluster stations. Comparing Q1 '03 (before Maxagrid) to Q1 '04, our stations using Maxagrid are up dramatically. WCRZ, which is #1 in the market, Marconi Award winner and perennial market leader, has continued to grow revenues despite being in a flat to down market. The stations rates usually are at least double of any other station in the market and demand and revenues remain high in large part because of Maxagrid. We are now implementing Maxagrid with two more of our Clusters stations and expect to see similar results because of the benefits of Supply and Demand Pricing and the ease in which Maxagrid allows you to utilize this superior pricing system. Thanks to you and your staff for helping Regent-Flint take advantage of this great strategy."


Mark Thomas
Vice President/General Manager - WCRZ/WWBN/WRCL/WQUS
Flint, MI


"Since installing Maxagrid, it's much easier to make pricing decisions because I can really see what's going on with demand and pacing. It's a better crystal ball."


Dennis Gwiazdon
Director of Sales-WJXA/WMAK
Nashville, TN


"Maxagrid helps me make better pricing decisions. For example, last Fall I could clearly see that the market and station were pacing well. Instead of taking some deals at low rates, we held onto the inventory and subsequently sold it for much more money."


Deidra Lieberman
Local Sales Manager - KFOG-FM
Susquehanna Radio Corp.-San Francisco, CA


"I invest about an hour a week evaluating appropriate settings in Maxagrid for my stations, then empower our salespeople to go to the system for rates and avails. This allows them to work faster, which translates into more sales and less negotiation with me. Our revenues were up in 2001 and Maxagrid played a key factor."


Allyson Maiman,
General Sales Manager-KLOK-AM/KBRG-FM
Entravision-San Jose


"Using Maxagrid's supply-demand pricing philosophy, we're able to achieve revenue goals while limiting inventory to just 14 units per hour morning drive, 13 units per hour all other hours"


John Peroyea,
General Manager-KLTY-FM
Salem Communications-Dallas


"My stations were up 9% this year in a down market. I attribute at least 40% of the credit to the Maxagrid program and 2001 was our first year of working this way!"


Mark Osborn
General Sales Manager-WFWI/WBYR
Federated Media-Fort Wayne


"Working with the people at Maxagrid over the past 10 years has brought our company more value than anything else we've ever done. Their support and tools have helped empower our sellers to help our customers. That's what it's all about."


John Zimmer
Vice President
Zimmer Broadcasting Group



" The application of Maxagrid demands pricing strategies, that was the most important initiative we launched at Connoisseur Communications. The results were profound and I am excited about the potential it has as we integrate Maxagrid into Maverick Media in 2002!"


Gary Rozynek
President/COO
Maverick Media


"Maxagrid has been the best investment we've made in the last 10 years. It's the people behind the system that truly makes Maxagrid standout from the rest."

Duane Alverson
General Sales Manager-WKCQ/WSAM/WEEG
MacDonald Broadcasting Co.-Saginaw, MI

 

 

 

 

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