For Immediate Release
Dallas, TX - April 4, 2001

For more information, contact: Alec Drake,General Manager Maxagrid 1-800-899-4743

MAXAGRID and TVSCAN enter into cooperative agreement.

MAXAGRID, the premiere yield management company for media and TVSCAN, the leading sales and proposal software for the television industry, announce a cooperative agreement that enables MAXAGRID to link both inventory and pricing information to the TVSCAN Omega 32 system.

The rates and availabilities displayed in TVSCAN Omega 32 will be generated by MAXAGRID's easy to use rate management program. The rates will respond to inventory remaining for any given program, during a given flight.

MAXAGRID will import availability information from all current TV traffic systems to the TVSCAN Omega 32 system seamlessly to the end user. In creating communication between these two systems, TV account executives will have instant feedback regarding what inventory is for sale and how it should be priced for presentation to the client. MAXAGRID's easy to use pricing software fits the needs of the TV sales manager who wants to save time and improve yields. By automatically increasing the yield on highly demanded inventory and presenting options during the selling process, overall station revenues increase.

MAXAGRID is a worldwide consulting company specializing in Revenue Management Systems for Broadcast, with radio and television clients across five countries. As the market leader in the field of revenue management for media, MAXAGRID is the best resource available to help improve the process of forecasting demand for station commercial inventory. MAXAGRID does this through a researched, strategic approach, along with applications to help you manage important demand variables. For more information visit the web site at www.maxagrid.com.

Since 1986, TvSCAN has been the leading sales and proposal software for the television industry. TvSCAN and CABLESCAN enable TV stations and cable systems to effectively incorporate ratings, inventory and research into winning sales proposals for media buyers - all in a one-stop solution.