For Immediate Release
Dallas, TX - April 17, 2001

For further information contact Alec Drake, MAXAGRID General Manager at 1-800-899-4743

MAXAGRID and TVSCAN join forces at the TVB in Las Vegas.

MAXAGRID, the premiere yield management company for media and TVSCAN, the leading sales and proposal software for the television industry, act on their new cooperative agreement that enables MAXAGRID to link both inventory and pricing information to the TVSCAN Omega 32 system.

The first presentations on rate and availability displays in TVSCAN Omega 32 and generated by MAXAGRID's TvLink, will take place in the TVSCAN booth during the TVB convention April 22nd through 24th at the Las Vegas Hilton. The rates change based on inventory remaining for any given program, during a given flight.

MAXAGRID's TvLink will import availability information from any traffic system to the TVSCAN Omega 32 system seamlessly. TV account executives will have instant feedback regarding inventory for sale and the sales manager's pricing position for presentations to the client. MAXAGRID's TvLink software fills a need for a TV sales manager who wants to save time, auto-price remaining inventory and improve yields. By automatically increasing the yield on highly demanded inventory and presenting options during the selling process, overall station revenues increase.

"This union between MAXAGRID and TVSCAN represents the commitment of both companies to absolute customer value," commented Alec Drake, Maxagrid General Manager. "We expect a very positive reaction in the marketplace and based on early reactions from our current television clients, this new management benefit could become standard for all TVSCAN customers."

MAXAGRID is a worldwide consulting company specializing in Revenue Management Systems for Broadcast, with radio and television clients across five countries. As the market leader in the field of revenue management for media, MAXAGRID is the best resource available to help improve the process of forecasting demand for station commercial inventory. MAXAGRID does this through a researched, strategic approach, along with applications to help you manage important demand variables. For more information visit the web site at www.maxagrid.com.

Since 1986, TvSCAN has been the leading sales and proposal software for the television industry. TvSCAN and CABLESCAN enable TV stations and cable systems to effectively incorporate ratings, inventory and research into winning sales proposals for media buyers - all in a one-stop solution.