For Immediate Release
Dallas, TX - March 2, 2001

Contact Lynda Taylor at 1-800-899-4743 for more information.

Maxagrid Debuts New Tools and Management Solutions for Broadcast.

Maxagrid captured attention from broadcasters all over the world recently at the RAB 2001 MSC in Dallas. Special demonstration units were incorporated in the brand new booth design customized for this show. Attendees were shown several new products on a giant screen showcasing the new technology and expanding benefits from the practice of broadcast yield management. Leading the parade was Maxagrid's Enterprise system that includes a streamlined Web-browser interface, SQL 7 database and the distribution of pricing and inventory to the Palm Pilot and Handspring PDA's.

The RAB dedicated a session on Friday February 2nd to this first of a kind custom application for stations. The new hand held technology empowers the sales department to take the freshest pricing and inventory information out to the market during presentations. Maxagrid Mobile means a new level of access to information regarding the clearance of schedules or costs associated with planning schedules.

"This was a terrific convention and the perfect environment to roll out the latest benefits Maxagrid has to offer," said Alec Drake, General Manager of Maxagrid. "We would like to thank Ed Ryan of Radio Ink for taking notice of our being the first vendor to introduce custom software for handheld devices used in broadcast sales."

Virtual demonstrations of Maxagrid's new products are planned next month for anyone who was not able to attend the convention. These interactive sessions will be available on the Maxagrid web site and invitations to attend will be included in upcoming "News to the Max" newsletters.