Forecast Data

Note: You can open multiple windows by selecting Forecast Data under Sales, or by pressing the 'Control’ and 'F’ keys simultaneously on your keyboard. Additional Forecast windows open the same way.

Each additional window will initially open with the same station selection as the previous window. A station and/or rate class change can be made as soon as the new window appears on the screen. Switching between Forecast windows is as easy as pointing and clicking on the desired window

Stations

Select the station to be used. Choose the number of weeks you want to load. Most applications will default to display maximum # of weeks possible. Station selection defaults to last station selected.

Rate Class

Select the rate class.

Class Details

Displays terms and conditions for that particular rate class as well as any blackout weeks, class index and class capacity limit.

Individual Weeks

Print Added Forecast Information for Individual Weeks

View or print forecast information. Use the arrow at the bottom of the screen to choose:

Flighted Rates Units Available

Demand Levels Time Capacity

Units Capacity Time Booked

Units Booked Time Pending

Units Pending Time Available

Stations with ratings in the application can also use this menu to view the following:

Average Audience (AQH) Cost Per Point

Average Audience Rating Cost Per Thousand

In order for ratings information to be accessible, select a demo. To do this, click on the Demo button located at the bottom of the screen. The Survey Demo Selection menu appears. Click on desired Survey and Demographic Group. Then scroll down the Demographic Selections and click on the desired age group. When finished, click on the OK button. That demo will stay selected until a new demo is selected.

Print Added Forecast Information for Individual Weeks Click on the Individual Weeks tab. Select the information needed to have printed by choosing the appropriate option from the dropdown menu.

Click on Print.

Forecast Data Print menu appears. There is an option to type in additional header information, notes and select whether or not to display the spot length on the report. There is also an option for an advanced avails report which will include Capacities, Booked, Pending and Available information. Then click on Print.

Note: HERE ARE 2 IMPORTANT FORMULAS:

Capacity - (Booked + Pending) = Available

Booked + Pending = Demand Levels

A Forecast Print Columns menu appears. Select the weeks to print by clicking and dragging downward to highlight weeks, or hold the Control key down while clicking desired weeks. To send individual weeks to the Report Columns box, click on Individual Report Columns . To blend rates for selected weeks into an average, click on Flighted Report Columns . (Only consecutive weeks may be chosen. To pull rates for non-consecutive weeks go to the Flighted Weeks tab .)

Note: Each printed report has a maximum of eight columns per page.

When all weekly selections are made, click on OK .

Flighted Weeks Print menu appears. Click on yes for all forecast combinations (dayparts) to appear on the report and the forecast will be sent to the printer. If only certain forecast combinations are desired, click on No .

If response to above was No, then…

Forecast Combinations menu appears. Click and drag to highlight desired forecast combinations or use the Control key and click on desired weeks. Then click OK and forecast will be sent to the printer.

Use the same procedures to view or print any other type of data for Individual Weeks . The data that appears on the screen when you select Print , is the data that will appear on the printed report (unless doing an advanced avails report).

Flighted Weeks

Printing Forecast Information for Flighted Weeks

View and/or print forecast information by day and daypart. This module gives access to individual daypart rates for one week or a combination of weeks. Use the arrow at the bottom of the screen to choose:

Flighted Rates Units Available

Demand Levels Time Capacity

Units Capacity Time Booked

Units Booked Time Pending

Units Pending Time Available

Stations with ratings in the application can also use this menu to view the following:

Average Audience (AQH) Cost Per Point

Average Audience Rating Cost Per Thousand

Printing Forecast Information for Flighted Weeks

Select the information desired to have printed by choosing the appropriate option from the dropdown menu.

Click on Flight.

Applicable Weeks Selection menu appears. Click on the weeks desired. A list of selected weeks will appear in the box on the right side of screen. To select weeks in future months, click on the down arrow. After selecting weeks, click OK . It is possible to select longer, consecutive amounts of weeks by using the Range Select function.

When the grid screen returns, click on Print.

Forecast Data Print menu appears. There is an option to type in additional header information, notes and whether the spot length to print on the report. Then click on Print.

The Flighted Weeks Print menu appears. Click on Yes for all forecast combinations (dayparts) to appear on the report, and the forecast will be sent to the printer. To print certain forecast combinations, click on No .

If response to above was No, then…

The Forecast Combinations menu appears. Click and drag to highlight desired forecast combinations or use the Control key and click to select. Then click OK and the forecast will be sent to the printer.

To build blended rates for dayparts not shown in the description box, highlight the daypart description that is the closest to the one you want to build. Click on the Custom button. Pre-defined combinations will disappear. In their place, you will see a list of daypart cells that correspond to your highlighted daypart. Select week(s) by clicking on the Flight button and then click on the individual dayparts on the grid to add or delete cells from the custom daypart. The average rate of all selected cells will be displayed directly above the Custom button. Follow the same print procedures to print the new daypart. The full grid will print with the new dayparts average rate being displayed below it. Click off the Custom button when done.

Use the same procedure to view or print any other type of data for Flighted Weeks . The data that appears on screen when you select Print , is the data that will appear on the printed report.

Chart View

View or print any Forecast Data in chart form. There are two drop down menus at the bottom of the screen. The left button allows for selection of the forecast combination while the right allows selection of what type of data desired to view. To see printed values by week, click on Values Pop Up.