MAXAGRID
 
Search:
 

Benefits using Maxagrid…

  • You will increase the total number of customers
  • Have more customers who buy at higher prices.
  • You will improve the control of discount business
  • Learn how to limit supply and still grow revenues
  • Develop and expand the utility of all your inventory (24 hours a day)
  • Have inventory available to sell, even on short notice
  • Increase credibility for your pricing strategies in the market

Four steps to better profits

  • Seasonality

    • Market demand is tied to the calendar. Maxagrid considers the difference between months, weeks and even days to drive starting rates prior to selling any inventory. This parallels the shifting Cost Per Points for the market and moves rates independent of sellout.

  • Pending Business

    • Near-term committed inventory is considered when counting availabilities. A filtering process for pending ensures that inventory is assigned for orders that have not been placed in the traffic manager’s in-box. You become more proactive in your decisions regarding what business to take.

  • Rate Classes

    • This customer segmentation program will reflect the different price sensitivities of advertisers and include specific terms and conditions. This rate structure will manage demand, respond to customer needs and protect revenue goals.

  • Booked Inventory

    • Loading of sellout levels from traffic defines demand by program or daypart. Rates go up or down automatically as demand changes for any given point in time.

 

 

 

 
Site Designed by: www.MasterLink.com